The product

The long and short: This project allows artists to speak directly to their fans through augmented reality.

A new way to advertise

Lola is an interactive augmented reality flyer designed to serve as an exploration into the future of advertising.

Made with

Cover image courtesy of Eloquence Magazine, March 2011 issue. Photography by David Sheldrick. Model: Fabian Yoon. Editor: Grace Park. Stylist: Alex Ryba. Image retrieved from Behance

Research and understanding the problem

Problems:

Graphic Designers wish for more real estate when designing promotional material so that they can show off more of the product/art over informational content.

Engagement with physical print art is on the decline.